Why Every Media Team Needs an Analytics Agent From dashboards to decisions — AI is now the analyst. 🧠 The “What’s Our Best Channel?” Moment Imagine this: A strategist opens Slack on Monday morning and types: “What’s our best-performing channel in Q2 for CPL under $20?” Seconds later, the reply pops up: 🏆 Top channel: Meta (CPL: $18.67, CTR: 1.3%) ⚠️ TikTok pacing 22% behind plan ✅ Google leads in conversion rate (6....
The Death of Manual Data Analysis? Why AI Won’t Replace You (Yet) Everyone’s talking about how AI is changing analytics. Dashboards whisper insights. ChatGPT writes SQL. Some tools promise “one-click” data stories. So is this the end of manual analysis? Not exactly. In fact, it might be the beginning of something better. What AI Can Do (Really Well) Let’s give it credit. In day-to-day analytics work, LLMs and AI tools are already helpful:...
In today’s fast-paced media landscape, interactive dashboards have become essential tools for transforming data into actionable insights, ultimately driving media campaign success. Designing a dashboard that offers real-time updates and meaningful insights can be challenging, but with the right approach, it can significantly enhance decision-making and campaign outcomes. Here are some expert tips to help you create interactive dashboards that truly make an impact. Define Clear Objectives Before diving into the design, it’s crucial to identify the key objectives of your dashboard....
In the realm of digital marketing and media campaigns, establishing a robust data infrastructure is crucial. There’s a common misconception that the role of an analytics team is primarily about cleaning data. However, their real value lies in building a solid data infrastructure using ETL (Extract, Transform, Load) tools like Funnel or Supermetrics, and warehousing this data in solutions such as BigQuery. This foundational work ensures that when client onboarding begins, the process is seamless and efficient, allowing campaigns to go live with accurate and actionable reporting....
So you are looking at numbers everyday. These can be in excel sheets / google sheets while cleaning data or trying to get some insights out of the tables in various dashboards you see daily. These numbers might be currency , rates or just volume of any metrics you want to track. So how would you find the outliers across these tables, the best peforming KPI’s , correlations between various metrics....